Consumers have filed a $5 billion class-action lawsuit against Ticketmaster alleging the company uses AI algorithms to artificially inflate ticket prices by monitoring demand in real-time and adjusting prices upward beyond fair market value.

The Allegations

The lawsuit claims Ticketmaster's dynamic pricing AI raises prices 200-500% within minutes of high-demand events going on sale, far exceeding what supply and demand economics would justify.

Consumer Protection

Several state attorneys general are joining the case, arguing that AI-powered dynamic pricing constitutes unfair and deceptive trade practices under consumer protection laws.